Gulf & Ranges Optometrists take our privacy obligations seriously to protect the personal information you entrust to us, whether you are an existing patient or not.When providing our services to you, we ask that you disclose to us certain personal information about yourself.

We are committed to making sure that we handle personal information in accordance with Australian Privacy Principles (APPs), which are contained in the Privacy Act 1988 (Privacy Act).

Personal information is defined in the Privacy Act to mean any information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether or not the information or opinion is recorded in a material form.

By providing personal information to us, you consent to our storage, maintenance, use and disclose of your personal information in accordance with this Privacy Policy.

Our Privacy Policy outlines what kinds of personal and sensitive information we collect, why we collect this information, and how we handle it.
Please read the Privacy Policy carefully and if you have any questions, please contact us for further information.
This privacy policy may be changed from time to time, we will post the updated copy on our website. We encourage you to check our website regularly to ensure that you are aware of our most current privacy policy.

WHAT WE COLLECT

We collect personal and sensitive information necessary to provide eye care services, including:

  • Contact details such as name, address, email, and telephone numbers.
  • Social media information.
  • Demographic details including gender and date of birth.
  • Health information, including medical history, eye health parameters, and prescriptions.
  • Government identifiers such as Medicare numbers or DVA details.
  • Financial details for payment processing
  • Health fund information for rebate claims.
  • Information in connection with surveys, questionnaires and promotions.
  • Your device identity and type, IP address, geo-location information, page view statistics, and standard web log information.
  • Any other information provided by you via this website or our online presence, or otherwise required by us or provided by you.

HOW WE COLLECT PERSONAL INFORMATION

The privacy obligations outlined in this Privacy Policy do not apply to Gulf & Ranges Optometrists’ employee records or to any acts or practices of Gulf & Ranges Optometrists in relation to an employee record.

Gulf & Ranges Optometrists only collects personal information which is reasonably necessary for our business functions and activities, and the provision of our high quality services and products. Sensitive information (including health information) will only be collected with your consent or as authorised by the Privacy Act or generally by law.

We collect your personal information for the primary purpose of enabling us to provide health services to you.

We typically collect information from you through:

  • In-store visits for tests or purchases.
  • Online booking forms and enquiries via our website.
  • Third parties such as other health service providers, health funds, and government agencies.
  • Communications with us via email, telephone, SMS, social media (such as LinkedIn, Facebook or Instagram).

We may also collect personal information from you when you use or access our website or our social media pages. This may be done through use of web analytics tools, ‘cookies’ or other similar tracking technologies that allow us to track and analyse your website usage.

Cookies are small files that store information on your computer, mobile phone or other device and enable and allow the creator of the cookie to identify when you visit different websites. If you do not wish information to be stored as a cookie, you can disable cookies in your web browser.

USE OF PERSONAL INFORMATION

Your information is used to:

  • Provide appropriate eye care and vision products.
  • Process payments and health fund claims.
  • To process appointment requests and communicate appointment reminders.
  • To communicate with you, and provide customer support by responding to your enquiries, and sending you updates.
  • Comply with legal obligations.
  • To send you marketing communications with your consent.
  • To personalise your experience on our website.
  • To monitor and analyse usage patterns to enhance our website’s functionality and security

DISCLOSURE OF PERSONAL INFORMATION

We will not disclose your personal information to third parties except in the following situations:

  • When required by law.
  • To trusted third-party service providers (such as IT or payment processing services) who assist us in operating our business and website.
  • If we are involved in a merger, acquisition, or asset sale, your information may be transferred.

YOUR RIGHTS

You may request access to, and ask us to make corrections to, the personal information that we hold about you.

We will, on request, provide you with access to your personal information. When providing access, we will arrange a suitable time for you to view the information we hold. A fee may be charged for this service. A response to a question for access must be provided within a reasonable time.

In some circumstances, we may lawfully refuse to provide you with access where

  • releasing the information would pose a serious threat to your health and wellbeing or that of another person;
  • would unreasonably impact on the privacy of another person;
  • would interfere in legal investigations or other proceedings,
  • or would otherwise be illegal.

If we refuse to provide you with access to the information, we will provide reasons for the refusal and inform you of any exceptions relied upon.
The physical/electronic record containing your personal information and the intellectual property contained in it always remains the property of our Practice.

You have the right to:

  • Access and request corrections to your personal information. You can request a copy of your information by contacting us.
  • Remain anonymous or use a pseudonym where it is lawful and practicable.
  • Object to the use of your data for direct marketing.
  • Correct the personal information we hold about you if you believe it is inaccurate or incomplete.
  • Request the deletion of your personal information.
  • Withdraw consent for secondary uses of your information.

COMPLAINTS

If you have concerns about your privacy, please contact our Privacy Officer at reception@gulfandranges.com.au. If unsatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.https://www.oaic.gov.au/

DATA SECURITY MEASURES

We take data security seriously.

We implement reasonable and appropriate security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments.

SHARING OF INFORMATION

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent. However, we may share your information with trusted service providers who assist us in operating our website.

LINKS TO OTHER WEBSITES

Our website and social media platforms may contain links to other websites.

These links are meant for your convenience only. Links to third party websites do not constitute sponsorship, endorsement, or approval of these websites. Please be aware that we are not responsible for the privacy practices of such other websites.

We encourage our users to be aware, when they leave our website, to read the privacy statements of every website that collects personally identifiable information. This privacy policy applies solely to information collected by Gulf & Ranges Optometrists.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting the revised Privacy Policy on our website.

CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at reception@gulfandranges.com.au or write to us at 7 Chapel St, Port Augusta SA

This Privacy Policy was last updated on 15 March 2026.